Email Marketing

Email has become a popular marketing tool for businesses, partly because it encourages the user to act in one way or another: email stays in the inbox until it is read, deleted or archived.

Email marketing can help you build a relationship with your audience while driving traffic to your blog, social networks or anywhere else you want people to visit. You can even segment your emails and target users based on demographic data so that you only send them the messages that interest them most.

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Email marketing also allows you to A/B test a subject line or call to action to determine which message is most effective using email marketing software that can also be configured to send emails easily.